When Adidas marketing executives came up with their “Impossible is Nothing” campaign they must have got their inspiration from this sun blasted rich state of glamour and glitz on the Arabian peninsula. The local incumbent ruling tribe spear headed by its leader Sheik Mohammad’s imagination has gone into over drive. Where his brother and father have finished he has boldly taken up the baton and on behalf of the United Arab Emirates nationals propelled his new country onto the map of the world with incredible speed and ostentation.
The world’s only 7 star hotel, Burj Al Arab
The world’s largest shopping mall, Dubai Mall
The world’s tallest building, Burj Dubai
There are lists of lists of world’s firsts in Dubai and the Sheik has no plan in stopping any time soon with the world’s largest playground: Dubailand and the “world” project well under way.
However, on the flipside, Dubai has grown fast and furiously and from what I can see it is experience its fair share of growing pains with Abu Dabi and its hegemony of power beginning to question the speed and manner in which its sister city has grown so quickly. The recession has come in many ways at a good time for the city and the over inflated economy has begun to come back to some sense of reality and normality of late.
Arab culture is rich and fascinating and I have enjoyed my time here immensely. It has been interesting to study the local Emirati people from the lens of tourist and to wonder about how life for these people who constitute only 20% of Dubai’s 1.4 million people must be. There wealth is obvious and their desire to be modern and innovative is carefully woven with their strong beliefs in their faith and their desire to delicately preserve their nomadic desert heritage and religious Islamic fervour and devoutness.
A bit like Shanghai there is a palpable taste of opportunity in the air and the hot sun that beats down with oppression at mid day at well over 35 degrees seems to remind that with hard work and inspiration man can conquer the desert and that fortunes are to be made for the bold and the brave. As with all emerging markets that hold such cities of opportunity its culture is evolving quickly and tradition and modernity are getting to know each other in many clashes and embraces. Rich business men each day are seizing countless opportunities, spreading the word of capitalism and getting rich. While the drum beats of inequality and culture divides is silently but steadily heard with every brick that is laid by an underpaid, overworked, construction worker from Pakistan, India or Bangledesh that toils in well over 45 degrees of heat at mid day.
Acknowledging what is happening across all the social strata in the city ads to the alluring complexity of the city that demands understanding and questioning and also repect. Since coming here I find myself constantly quizzing taxi men and waiters that I have had the chance to meet about their interpretation of Dubai life. The replies have been wide and varied. With most being appreciative of the opportunities they have received compared to working in their home countries and others counting the days until they leave. A lot have mentioned the fact they can earn good money and the fact that the country as being “secure” as being some of the main motivations for being here. Others complain about strict traffic penalties, high rental costs and “apartheid” like tendencies from the local Arabs on the negative side.
I am here on a trip with Microsoft to the region which includes a whistle stop tour of Cairo and Istanbul. Of late I have been asked to take some sourcing project management responsibilities for Middle East and Africa (MEA) and I am down here to learn from the local recruitment and HR teams and get to know them and the market they operate in.. The region comprises of all the African continent, the Gulf as well as eastern Mediterranean. Our main hubs of activity are in Dubai, Israel, Cairo, Nairobi and Johannesburg and spreading out from these locations are teams that look after a lot more of the smaller markets that constitute all the other countries in the region. It will take years to understand the region to the level of detail I would like and to build the relationships I need. This trip is a good start.
Luckily, I have had the opportunity to fly in and spend the weekend here before doing my meetings on Monday and Tuesday. Taking the excellent on-off city “Big Bus” tour guide has been my introduction to the city and it represents very good value for 20 euros for 24 hours with a lot of free admission and a boat ride across the creek at Deira all thrown in for good measure. I’ve also had a chance to visit the “Lost Chambers” and the “Aqua Adventure” park in the newly opened Atlantis hotel which sits imperious at the top of the first Palm island situated in close proximity to the world famous Burj Al Arab. I’ve also visited some amazing hotels for lunch and dinner. I have never in all my travels seen so many incredible, lavish hotels. 5 stars are the norm here. My taxi driver informed me that on the trunk of the Palm alone that they are planning thirty three 5 star hotels all in the space of a couple of kilometres! For those who enjoy luxury and pampering this city, by far, offers the best range of hotels the world has to offer in such high concentration. So far the stand out ones I have had a chance to visit have been: Jumeriah Beach and Dubai Marine.
I’m looking forward to coming back again. Who knows what “world’s firsts” will be added to the Sheik’s list by the time I get here. With Abu Dhabi successfully launching the first F1 race and having announced the coming of the Louvre and Guggenheim museums their brotherly rivalry seems to have only started!
